Tagged with marketing data

Marketing

AI-Ready Marketing Data: Get Powerful Campaign...

220 views October 17, 2023

Marketing data quality can make or break your AI project. Many projects eventually fail to bring...

Analytics

How Campaign Data Anarchy Was Solved at UNSW

875 views April 19, 2023

Are you struggling with campaign data anarchy in your organization? Is unstructured marketing...

Marketing

Towards a Unified Marketing Data Model

151 views September 21, 2022

The tough truth is that many companies are still driven by gut feeling or habit when it comes...

Marketing

How to Get Better Marketing Data: With Andy...

391 views January 12, 2022

Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing...